Mumbai, 23rd June 2018: In a first-of-its-kind series, ZEE5 has launched ‘The Story’, a web series that gives you a quirky peek into the lives of celebrities through incidents that are either their worst nightmare or their favorite fantasy. For the series, ZEE5 – India’s largest and most comprehensive digital entertainment platform for multilingual entertainment, has featured Swara Bhaskar and Sumeet Vyas’s stories, & the episode featuring Mallika Sherawat will release on 26th June 2018.
The Story is a web-series which has a different take on bridging the gap between the eel and real-life. The series highlights select incidents from the lives of each of the actors. Now it is anybody’s guess if the incidents are real or a figment of their imagination. The series is available on ZEE5 in the languages of Hindi, Bengali, Tamil, Telugu & Marathi.
With the latest episode featuring Mallika Sherawat, the audience aisin for a dose of drama watching Mallika Sherawat fight off a stalker. It takes us through a thrilling experience where she is harassed by threatening calls from a stalker and on the verge of ambush. Her journey to finding out the true identity of the mystery stalker will have you at the edge of the seat all through.
The first episode narrated by Swara Bhaskar talks about her story with her ex-flame. Swara describes it as the crazy break-up night where the couple was bothered by a jealous ex-girlfriend, cops running after them and a curious taxi driver.
Sumeet Vyas, starring in the second episode, talks about his obsession (read as OCD) with hygiene. Be ready to have a fun-filled session while watching Sumeet react to an unclean car situation, making him anxious for a date and picking up fights.
Commenting on the launch, Manish Aggarwal, Chief Marketing Officer, ZEE5 India said, “The Story is a successful experiment by ZEE5 with unscripted life stories of celebrities. The first two episodes with Swara and Sumeet have received a phenomenal response from our viewers and we are confident that the third episode with Mallika Sherawat will be well-received too. This is a big one for us in our original content portfolio and viewers can expect many more such innovative formats from the ZEE5 stable.”
ZEE5 has an exciting original content line-up which will feature some of the biggest and most entertaining faces from the world of Indian entertainment. The platform will have 90+ original shows by the end of March 2019.
Availability: The ZEE5 App can be downloaded from Google Play Storehttp://bit.ly/zee5andand iOS App Storehttp://bit.ly/zee5ios. Also available at www.zee5.com, as a Progressive Web App (PWA), and on Apple TVand Amazon Fire TV Stick.ZEE5 also supports Chromecast.
Pricing: Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content at a special launch offer price of INR 99 per month instead of the actual monthly pack price of INR 150.
ZEE5 is the brand new digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. With content across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi, ZEE5 is home to 1 lakh hours of On Demand Content and 90+ live TV channels. The platform brings together the best of Originals, Indian and International Movies and TV Shows, Music, Kids content, Caine plays, Live TV and Health and Lifestyle content all in one single destination. ZEE5 offers groundbreaking features like 11 navigational languages, content download option, seamless video playback and Voice Search.
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Zee Entertainment Enterprises Ltd. (ZEE) is a worldwide media brand offering entertainment content to diverse audiences. With a presence in over 173 countries and a reach of more than 1.4 billion people around the globe, ZEEL is among the largest global content companies across genres, languages, and platforms.
ZEE is present across broadcasting, movies, music, digital, live entertainment and theatre businesses, both within India and overseas. ZEE has more than 250,000 hours of television content and houses the world’s largest Hindi film library with rights to more than 4,200 movie titles across various languages. ZEE has also produced several movies for theatrical release and is the fastest growing music label in India.
More information about ZEE and its businesses is available on www.zeeentertainment.com
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